Livia tortella biography of mahatma

After over two decades working in executive positions at three different major record companies, Livia Tortella left her post as Pres./COO/CMO of Warner Bros. Records in June 2013 to go out on her own, use her experience to create her own company that best fits the unique environment of the digital music world.

That company, Black Box, was soft-launched in November of 2013. Tortella took her time to fine-tune the company until officially launching last September.

Livia tortella biography of mahatma gandhi

Here, she explains Black Box's presence and its potential in today's very challenging environment.

When did you come up with the idea of Black Box?

In some ways, I was always thinking about something approximately like it.

The more time I spent at the labels, I started noticing the lack of interest in taking the necessary time for artist development. Labels right now are so strapped, they really need marketing to help get to the hit quicker, or they sign artists that have been able to develop a bit of a